At Justin's, we all feel an acute need to give back to the community in the most impactful manner possible with the understanding we
are a small, growing company. Being a healthy and optimal food source for impoverished communities, Justin's has chosen to reach out
and support a local organization whose impact is far reaching. Our answer is The Conscious Alliance.
The Conscious Alliance is a grass-roots organization that provides youth awareness programs on severe hunger issues through its "Art that Feeds"
program and other outreach initiatives. Through these programs, Conscious Alliance has collected and distributed over one million pounds of
non-perishable food donations to domestic food pantries and global disaster relief programs over the past six years.
Justin's has been supporting Conscious Alliance in past years with our almond and peanut butters and is expanding this effort to include direct
program support and Justin's staff volunteer time. Additionally, for every item Justin's sells at an in-store product demonstration, we donate
one pound of peanut butter to Conscious Alliance. Justin's is very excited and proud to be part of such a beneficial organization and have a
goal of supporting Conscious Alliance in every way they can.
In 2009, Justin's will be focusing much of our support towards the Pine Ridge Indian Reservation in South Dakota. Pine Ridge is home to the
2nd poorest county in the nation and is only 407 miles from our offices. On this reservation:
The unemployment rate is 85%
63% of the population lives below the poverty line
The average annual household income is $3,700
Teen suicide rate is 150% higher than the US average
Only 1 in 4 households has a working toilet
Children on the reservation go hungry an average of once per week
If you are interested in supporting Pine Ridge initiatives or want to know more about The Conscious Alliance please visit them at:
www.consciousalliance.org
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